brand


brand
I. brand brand 1 [brænd] noun [countable]
MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design:

• Virgin's aim is to ensure that all its products and services match and exploit the brand.

• the Lancôme brand of cosmetics

• This is a company with strong brands and a good position in many markets.

• We built the Veuve Clicquot brand slowly over seven years.

• Argos bought five factories and developed its own brand called Fortuna.

word focus - brand
A brand is a type of product made by a particular company. You use brand to talk about products that you use every day, such as food and drink or cleaning products:

• They sell many different kinds of coffee, including some of the less well-known brands.

A make is the name of a particular product or the company that makes it, used especially about things such as electrical equipment and cars, but not about food or drink:

• "What make of car do you own?” “A Mercedes."

A model is one particular type of car or machine from the various types that a company produces:

• We produce a range of different computers, but this is our most popular model.

A label is a name representing the company that is selling a product:

• These products are manufactured overseas to a standard approved by the store and sold under their own label.

aspiˈrational ˌbrand MARKETING
a brand that people think is a very high quality brand, which will give them a higher position in society if they buy it:

• In China, the most coveted aspirational brands are Chanel and Versace.

conˈsumer brand MARKETING
a brand for goods bought by the public rather than by businesses:

• major consumer brands such as Knorr soups and Hellmann's mayonnaise

ˈdealer's brand MARKETING
a product sold in a supermarket or other large shop with a label that shows the name of the shop selling it. Dealer's brands are usually cheaper than other products of the same type
ˈhouse brand also ˈown brand, ˈstore brand MARKETING
a brand for goods sold with the name of a shop, rather than the producer of the goods. House brands are usually cheaper than others:

• Many supermarket chains have their own house brand cereals.

ˈprivate brand MARKETING
a type of product sold by a store or supplier, which uses the store or supplier's own name, or a name chosen by them:

• Wild Oats sells its own private brand of organic milk.

ˈsignature brand MARKETING
1. a range of products that is the most famous thing produced by a company:

• The company launched its own signature brand beauty products.

2. a product or range of products that have a famous name on them:

• the Levi Strauss signature brand

ˈstand-alone ˌbrand MARKETING
a brand that is only used for one type of product, rather than for several different types:

• stand-alone brands like Ariel and Häagen-Dazs ice-cream

  [m0] II. brand brand 2 verb [transitive]
MARKETING to give a name to a product or group of products so that they can be easily recognized by their name or design; ➔ branding:

• We have made great efforts to brand our books by putting the company's name on the front and back covers.

* * *

Ⅰ.
brand UK US /brænd/ noun [C] MARKETING, COMMERCE
the name of a product produced or sold by a particular company: »

It was to become the leading brand of specialty coffee in North America.

»

The group is expanding its key brands north of the border.

a well-known/popular/top-selling brand »

The supermarket's own label range has now surpassed a number of top selling brands.

»

a fashion/fast food/car brand

»

domestic/international/global brands

»

premium/luxury/quality brands

See also ASPIRATIONAL BRAND(Cf. ↑aspirational brand), COMMODITY BRAND(Cf. ↑commodity brand), CONSUMER BRAND(Cf. ↑consumer brand), DEALER'S BRAND(Cf. ↑dealer's brand), FAMILY BRAND(Cf. ↑family brand), HOUSE BRAND(Cf. ↑house brand), PRIVATE BRAND(Cf. ↑private brand), MANUFACTURER'S BRAND(Cf. ↑manufacturer's brand), NAME-BRAND(Cf. ↑name-brand), NATIONAL BRAND(Cf. ↑national brand), OWN-BRAND(Cf. ↑own-brand), SIGNATURE BRAND(Cf. ↑signature brand), STANDALONE BRAND(Cf. ↑standalone brand), STORE-BRAND(Cf. ↑store-brand)
Ⅱ.
brand UK US /brænd/ verb [T] MARKETING, COMMERCE
to give a product a particular name or label in order to sell it: »

We want these local craftsmen to realize the commercial benefits of branding these products.

brand sth as sth »

Many consumers are more likely to buy products branded as Fairtrade.

See also BRANDED(Cf. ↑branded), BRANDING(Cf. ↑branding)

Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • Brand X — ist eine englische Jazz Rock Gruppe, die 1975 gegründet wurde. Die Band spielte fast ausschließlich instrumentale Musik und nahm in der dreißigjährigen Bandgeschichte zahlreiche Umbesetzungen vor. Inhaltsverzeichnis 1 Bandgeschichte 1.1… …   Deutsch Wikipedia

  • Brand — Brand, n. [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. [root]32. See {Burn}, v. t., and cf. {Brandish}.] 1. A burning piece of… …   The Collaborative International Dictionary of English

  • brand — brand·ed; brand; brand·less; brand·ling; coun·ter·brand; door·brand; hil·de·brand·ine; hil·le·brand·ite; milz·brand; mis·brand; sur·tur·brand; hil·de·brand·ian; …   English syllables

  • Brand — Sm std. (9. Jh.), mhd. brant, ahd. brant, as. brand Stammwort. Aus g. * branda m. Brand , auch in anord. brandr brennendes Holzscheit , ae. brond, afr. brand, brond. Eine to Bildung (evtl. aus älterem tu) zu g. * brenn a Vst. brennen (brennen).… …   Etymologisches Wörterbuch der deutschen sprache

  • Brand — Saltar a navegación, búsqueda Abreviatura cientifica del botánico August Brand 1863 1930 Brand es un personaje del mundo ficticio de la Tierra Media creado por J. R. R. Tolkien. Brand es hijo de Bain, nieto de Bardo el Arquero quien mató al… …   Wikipedia Español

  • brand´er — brand «brand», noun, verb. –n. 1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label. 2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»The… …   Useful english dictionary

  • Brand — V. Ibrahim. ⇒BRAND, BRANT, subst. masc. Vx, ART MILIT. Grosse épée à large et forte lame qui devait se manier à deux mains. Synon. glaive. Vingt chariots remplis de brants d acier fourbi et d encens (QUINET, Ahasvérus, 1833, 1re journée, p. 115) …   Encyclopédie Universelle

  • brand — BRAND, branduri, s.n. (mil.) Aruncător de mine1 (2); p. ext. proiectil de aruncător de mine. – Din n. pr. Brandt. Trimis de valeriu, 13.09.2007. Sursa: DEX 98  BRAND s. (mil.) (astăzi rar) aruncător. Trimis de siveco, 05.08.2004. Sursa …   Dicționar Român

  • brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

  • Brand — Brand: Das altgerm. Wort mhd., ahd. brant, niederl. brand, engl. brand, schwed. brand ist eine Bildung zu dem im Nhd. untergegangenen starken Verb mhd. brinnen, ahd. brinnan (vgl. ↑ brennen). Es bedeutete zunächst »Feuerbrand, Feuersbrunst«, dann …   Das Herkunftswörterbuch

  • brand — [brand] n. [ME < OE brand, brond, a flame, torch, sword < base of biernan, brinnan,BURN1] 1. a stick that is burning or partially burned 2. a mark burned on the skin with a hot iron, formerly used to punish and identify criminals, now used… …   English World dictionary